Legal SEO agency
Own page one where the cases are
Traffic is easy to buy and easy to fake. We build organic search around the handful of queries that people type when they have already decided to hire a lawyer and we report on the files those queries open.
Why it didn't work last time
You have probably paid for SEO before and seen nothing come of it
The usual arrangement goes like this: an agency publishes a blog post a week, sends a ranking report, and eighteen months later the firm has a content library nobody reads and the same number of consultations it started with. The work happened. It just was not aimed at anything.
The aim is the whole problem. Most legal content is written for the top of the funnel the questions people ask while they are still deciding whether they have a problem at all. Those are exactly the queries Google now answers itself, above the results, without sending anyone anywhere.
Ranking first for a question that never produces a click is not a result. It is a line in a report.
The standard agency approach
How we sequence it
We start at the bottom of the funnel and work upward only once the pages that close business are ranking. Someone typing your practice area and their city is not researching. They are hiring, today, and the only question is whose name is in front of them.
The approach
Three pillars, run together
Each one caps the others. A fast site with thin pages does not rank; brilliant pages on an uncrawlable site do not either; and neither wins a competitive metro without authority behind it.
Technical
Crawlability, indexation, speed, Core Web Vitals, schema and internal linking. Unglamorous work that routinely lifts rankings on pages you already published.
Content
Practice-area and location pages mapped to case value, written with enough substance that an attorney is willing to put their name on them.
Authority
Editorially earned links from legal press, directories and local institutions. No networks, no paid placements, nothing that becomes a liability in twelve months.
Pillar one
Technical foundation
Before a single page is written we make sure Google can find, render and understand the site you already have. On most firm websites this alone moves rankings, because the content was never the bottleneck.
- Full crawl, plus resolution of the errors it surfaces
- Page speed and Core Web Vitals, measured on mobile first
- Legal service, attorney and FAQ schema implemented properly
- Internal linking rebuilt so practice areas and locations connect
- Indexation cleanup thin, duplicate and orphaned pages dealt with
- Canonicals, redirects and sitemap hygiene
Pillar two
Pages built to be hired from
We do not publish to a word count. Every page exists because a specific search with real case value has nothing good ranking for it, and because your firm can credibly claim that matter.
- Keyword mapping weighted by case value, not search volume
- A real page for every matter you actually take
- Location pages with substance courts, filing rules, local specifics
- Attributed authorship and attorney review before anything publishes
- Rewrites of existing pages that are underperforming their potential
- Gap analysis against whoever currently outranks you
Pillar three
Authority you can defend
In a contested legal market, links are usually what separates the firms on page one from the firms on page three. They are also where agencies take the shortcuts that get sites penalised, so this is the part we are most conservative about.
- Digital PR built on matters your firm can credibly comment on
- Bar association, legal directory and association profiles
- Local links sponsorships, chambers, community organisations
- Competitor backlink analysis to find the gaps worth closing
- Audit and disavow of anything toxic inherited from a previous agency
- Monthly reporting on link velocity against ranking movement
Full transparency
You can see where the money went
Call tracking, form tracking and landing-page attribution are set up in the first two weeks, in a dashboard you can open any day of the month without asking us for it. We use the same numbers you do.
Results
Get off the reporting treadmill
A campaign is working when the intake team is busier. Everything else is a leading indicator.
+884%
Organic Traffic
Hill Law
+658%
Organic Traffic
Chad Jones Law
+539%
Organic Traffic
John Phillips
Trusted by 100+ law firms
The experience
What it's like working with us
Clear, fast onboarding
No drawn-out discovery phase and no weeks of waiting. Access, tracking and the first audit are done inside the first week. You get a named strategist, a shared project board and a dated plan from day one, so you know what is happening and when.
Transparent project planning
You see everything we are doing and when we are doing it. Every task, deliverable and milestone sits in a workspace you can open yourself. No black boxes and no mystery line items if you want to know what we did last Tuesday, you do not have to email anyone.
Direct, honest communication
Transparency is the only thing that actually moves a campaign forward, so we are blunt about where things stand. If something is not working, we will tell you. If a market is too competitive for the budget, you will hear that too. A hard conversation in month two costs less than a polite one in month ten.
Regular scheduled check-ins
Weekly or twice-monthly reviews of the data, the work completed and what comes next. These are not status calls that exist to prove the retainer is being used we come with performance numbers, clear action items and a recommendation attached to each one.
They are the first agency we have worked with that leads every call with what we actually care about how many consultations came in and where they came from. When something is not working they say so early, and the plan changes. That alone put them ahead of the last two firms we hired.
Practice areas
What practice areas we work with
What ranks and what converts changes sharply by practice area. The process is the same; the keyword map, the tone and the page structure are not.
Work with us
Let's get you more signed clients.
Book a free call with our founder, Jake. We will go through your goals, show you exactly what we are doing right now for firms like yours, and work out whether you would be a good fit for our first-month trial.
Where you stand today
A read on your current performance, set side by side with the firms taking the searches you want.
What is reachable quickly
The low-hanging fruit pages and fixes close enough to page one to move inside the first quarter.
An honest scope
A realistic view of how long the harder terms take, and what it costs to get there. If we are not the right fit, we will say so.
The size of the opportunity
What the search demand in your market is actually worth in enquiries and signed files per month.
Calendar not loading? Open the booking page
Questions
Law firm SEO FAQs
How long before we see anything?
Technical fixes on an established site can move rankings within weeks, because that content is already indexed and being held back rather than missing. Competitive practice-area terms in a major metro are measured in months, sometimes a lot of them. Any agency that gives you a date for a first-page ranking is selling certainty that does not exist in organic search.
What makes your approach different?
Sequence. We build the pages people land on when they are ready to hire before we touch anything higher in the funnel, and we weight the keyword map by what a signed case in that practice area is worth rather than by search volume. It produces smaller traffic numbers and more consultations.
What does it cost?
It depends on how competitive your market is, how many practice areas you want covered and how many locations you serve those three inputs change the scope more than anything else. We quote a specific number on the call once we have looked at your market, rather than a range that means nothing.
Do you guarantee rankings?
No, and nobody honest does. Google weighs hundreds of signals and none of them are under any agency's control. What we commit to is a defined scope, reporting you can check yourself, and an early conversation if we do not believe we can move the needle in your market.
Is SEO still worth it now that AI answers most searches?
For informational content, the economics have genuinely changed. For hiring-intent searches, they have not someone looking for an attorney in their city still clicks through, calls and signs. That gap is the argument for targeting the bottom of the funnel first, and it is also why we treat AI search as its own channel rather than pretending it is Google.
Do you write the content, or do we?
We write it and your attorneys review it before it publishes. That review is not a formality unreviewed legal content is an accuracy risk and a compliance one, and Google's guidance on consequential topics rewards content that demonstrably came from someone qualified.
Are we locked into a contract?
No. We work in defined scopes with a start and an end, and you can stop at the end of one. Long agreements mostly protect agencies from the consequences of underperforming, which is not an interest we want to have.